{"product_id":"architecting-the-future-of-deposits-a-bankers-guide-to-resilient-liability-management-beyond-casa","title":"Architecting the Future of Deposits: A Banker's Guide to Resilient Liability Management Beyond CASA","description":"\u003cp\u003eFor decades, the Indian banking industry operated on a set of foundational truths. At the centre of this playbook was the Current Account Savings Account (CASA) ratio—a simple, powerful metric that served as the ultimate barometer of a bank's health, stability, and profitability. A strong CASA base was the bedrock of low-cost funds, enabling predictable margins and fuelling steady credit growth. This model was reliable, consistent, and deeply ingrained in the strategic thinking of every banking leader.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eToday, that bedrock is fracturing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe passive collection of low-cost deposits is no longer a viable strategy. The future belongs to the architects—the leaders who can proactively design a resilient, profitable, and customer-obsessed liability franchise.\u003c\/p\u003e\u003cp\u003eThis book is your blueprint. Based on the insights of a masterclass session with a veteran banking leader, this guide provides a powerful framework for navigating the new financial landscape. You will learn to leverage data analytics, drive product innovation, and forge deep customer relationships to build a balance sheet that is truly future-proof.\u003c\/p\u003e\u003cp\u003eFor the banking professional ready to move beyond convention and lead the next wave of growth, this guide is indispensable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Digital E-Book (PDF) | Instant Download\u003c\/p\u003e","brand":"Bankers' Weekly","offers":[{"title":"Default Title","offer_id":55520674644136,"sku":"BW-EB-DEP-001","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7261\/9176\/files\/ArchitectingtheFutureofDepositsfrontcover.png?v=1778660600","url":"https:\/\/shop.bankersweekly.com\/products\/architecting-the-future-of-deposits-a-bankers-guide-to-resilient-liability-management-beyond-casa","provider":"Bankers' Weekly","version":"1.0","type":"link"}